Igloo Coolers- The Igloo MaxCold line is the famous family for long term cold retention. Our designs are rigorously tested to exacting Igloo standards with every single full size ice chest and beverage cooler to holds ice for up to 5 days in 90-degree heat. Under similar conditions any personal size products can do the same for 3 1/2 days. Our product i.e. cooler has the unique, reflective soothing "ice-blue" color with  ultratherm insulation in body and lid keep contents ice-cold.